Little Perks

Recently McDonald's in Britain relaunched their double peel monopoly game. They attach two small tabs to certain menu items, when you peel the tabs off you expose a small laminated playing card that is slightly smaller than a stamp with a prize or monopoly property on it. The tabs resemble a monopoly property card in miniature but they also have a unique key code that identifies them in the app game. 

If you gain all the properties of a district, you unlock a prize. Sometimes the tab doesn't have a monopoly piece but just a prize like a meal item for free. The most I have won on McDonald's monopoly is a skystore voucher, it lets you buy a digital movie for up to £10 in value. Quite often I will win an apple pie or free drink. To bank the property piece you must go into the McDonald's app and enter the code. You can scan it with your camera. 

The districts I would like to unlock are the 100k ones and the electric car. I don't care too much about the holiday or experience voucher.  Perhaps the large online store vouchers would be a good treat. 

Playing McDonald's monopoly is very much like playing bingo; you have to complete a whole section to win the prize. It is fun 😊

It is clever marketing because people will associate the monopoly board game with McDonald's and McDonald's with monopoly. The two products are helping us to remember them together. They both start with the letter M.