Coca Lala evening

Jacob, my son.

The other day you told me you wanted Coca Lala, I didn't know what you were talking about. You pointed at it, then I realised you were talking about coca cola. when I took a closer look at the can, I could see the word cola looks like lala. I imagined writing a logo like that if I was high on coke. I'm not saying it was their source of inspiration though. 

You were innocent, you saw it the way it looks. Perhaps everything looks bigger to you and it would look smaller if you saw it as an adult. I remember going back to my primary school to vote as an adult and thinking the whole place looks very small compared to the way I remembered it. 

I have so much to show you. 

Far King good old Days

I spent most of my life in what I call the modern Elizabethan era; Queen Elizabeth never used profane language, I would say the kings throne is far away, they were the far King good old days. A loop hole to let me swear without swearing. 

A very common toy in today's world is the fidget spinner and the fake button mesh thingy. When I was a kid we had the coca cola YoYo and the Coca Cola mini ball. 

When there was a world cup, the coca cola company would pay some of the costs of hosting the cup and in exchange they would have control of the merchandise. They would leave their mark on all the merch related to the world cup. I think they went a step further, they would find a way to get the merch out for cheap and still benefit from the deal. They would produce a mini football that was about 60% the size of the original ball and give it away with multipacks of the drink. I had a little coca cola ball myself. I would go outside and see how many times I could kick up the ball before it would fall on the ground. I also had a coca cola Yoyo, I'd try so many tricks. I managed to do a walk the dog trick with the Yoyo and look at myself in the mirror and think of myself as captain cool. 

The far king good old days. When flipping a YoYo and kicking a mini ball was the thing to do. We would look at the logo and associate coca cola with a happy time and occasionally buy a can. They found a way to make it work for everyone. They increased their sales, got toys to all the kids for nickels and paid some of the cost of hosting the world cup. They made it work. Marketing on another level.