Over the last month I have been playing McDonald's monopoly. To play, you buy McDonald's food items and peel off the tab that is stuck on the meal packaging.
I have won a few trivial things and collected some tabs. I have won food items and vouchers. The best prise I have won is a £10 sky store voucher, I can get a free digital movie or TV show.
I like the game because it is better than scratch cards because you always get something. If you loose, you still have the food or drink you bought and a collectable tab that could be used later.
I try to get one every day so I will see what happens. It is very fun and I think it is a very good idea.