Will Smith Ban

I saw that Will Smith was banned from the film academy for 10 years today. I thought to myself that it is too harsh. I would not ban him more than 2 or 3 years at most if I was in charge. I would let him keep his award because he got that award through merit. I would issue a fine of about half a million dollars and a 1 or 2 year ban and that is it. Plus I would have a press conference were Will condemns his own actions to prevent other people imitating him. 

I feel like society is always looking to punish people too much because of a mistake. He reacted to something and didn't think it through, it is just a bad decision or error of judgement.