Some people are going to be annoyed because they think he is just joking and trying to cheer everyone up.
Others will think he is a creep that doesn't respect women. Both groups will feel angry. I think that is what the news crews want. They want everyone to have their own strong opinion and feel angry. Anger motivates people more than joy.
Is this all a distraction? Is that what they want? Are they really trying to inform us?
I don't know.