The problem would be that they would be sued by the doppelganger of the machine humanoid. A guy might choose a machine spouse that looks like someone that is off limits to them like their sister, mother or a lady that rejected them romantically.
Perhaps it would be a coincidence that the machine looks like the plantaif buy they would still feel like their image or likeness is being used.
This is why I don't want to be famous, I would see people in a relationship with machines that have my likeness and I would feel like my likeness is being misused.
Misused likenesses, sounds like the future.