Saturn shadow

At the end of the 90's, Sega had created a games console that reads games stored on an optical drive. They called it the Sega Saturn. The games console was considered a commercial failure because it sold less than 10 million units worldwide. Every person I know that has a view about it has a slightly different opinion. Some people think they released it too early, others think it is because game developers didn't like the hardware. 

My view is simple, it was because of Nintendo and Sony. All the main game franchises of the Nintendo 64 were made into open-world 3D 3rd person platformers, games like, Mario 64, Kirby, Zelda, Donkey Kong 64, Star fox. They were all made to be fun and 3D, with Nintendo it was all about the games. Sony Playstation had a large collection of Games and often sold cheaply as a bundle console and game package. Sega focused on the hardware and their main games franchises didn't go into 3D very well, most of them were "beat em up" games like streets of rage and golden axe and Sonic wasn't fun in 3D. Despite having a superior console it didn't sell very many units. It was 

a brilliant system but the other guys won in the market. That is only my view based on my observations, it is not a definitive explanation. What is your view?