I thought that if they do a deal with a local taxi company then many staff can share a chauffeur, if there was a people carrier taxi and it zig zagged through the town picking up staff then the cost of the ride would be split by 6 people. Each person would only be paying 2.50 if the trip costs £15. If they do a deal with the company then they may get the cost to just £1 per customer on each trip. Perhaps such a deal is impossible so I thought that they could do a deal with a mini bus company. The cost of hiring a mini bus and driver is high for one day but it brings all the staff to work and takes them home, perhaps the mini bus holds 12 people at a time. It may cost £100 per day but there are 100 staff using it so they only pay 50p per trip because they all make 2 trips, one to work and one home. It could cut the cost of travel in half for all the staff and that is the same as getting a pay rise. Also it could pick up customers that are old when the staff are not using it and then the shop would have competitive advantage over rival shops.
Just a thought.